Catering Exhibition Success with Brand-New Company Name
Against all odds and with the ‘Beast from the East’ halting setting-up proceedings, the Ilfracombe Foodservice Annual Catering Exhibition went ahead with a brand new modernised look and company name.
In 2016 Ilfracombe Foodservice was acquired by Savona Foodservice. Since then, both companies have grown together and the next natural transition was to become a like-for-like brand. The popular exhibition was the most fitting event to reveal the company name and exciting new branding.
The beloved Exhibition once again grew and Ilfracombe Holiday Park was the ideal setting for such a large event where over 110 suppliers from the Westcountry, and across the UK, visited to showcase their impressive and innovative products. They offered amazing savings and product sampling to customers all day with an undeniably positive atmosphere filling the air (along with the delicious aromas of food being prepared).
“This year’s exhibition had the biggest customer attendance to date. We are delighted by this as the dramatic weather conditions whilst setting up truly battled against us. Amazingly, one customer who was snowed in at home, still made it to see us!” said Kelly Williams Sales & Marketing Director.
We also had a fantastic demonstration chef, Richard Hunt, presenting a host of Country Range products (exclusive in the region to Savona Foodservice South West) to lighten up customers’ spring/summer menus with ‘on-trend’ delights on offer.
“The upbeat responses from customers in attendance and suppliers was humbling. We thank the Holiday Park for pulling out all the stops to prepare for us and to all of the staff involved, who were an integral part of the success of the show.”
Kelly Williams Sales & Marketing Director